Creating a user in HubSpot allows team members to access the platform and collaborate on sales, marketing, and customer service activities. By adding users, you can assign roles, set permissions, and manage data access based on each person's responsibilities. This ensures that everyone on your team can work efficiently within the system while maintaining security and organization. Whether you're onboarding new employees or expanding your team, setting up users in HubSpot helps streamline workflows and improve productivity. With user roles and permission levels, you can tailor access to specific tools and data, keeping your CRM structured and aligned with your business goals.