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How to Configure Remarketing Tag in Google Tag Manager ?
By Mitisha
|
Jul 18, 2024
|
document-icon ads.google
|
26 Steps
document-icon
How to Configure Remarketing Tag in Google Tag Manager ?
By Mitisha
|
document-icon ads.google
|
26 Steps

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Click on the "Tools".
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3
Click "Audience Manager".
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4
Click on the "Your Data Sources"
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5
Click on "Details" on the Google Ads tag box
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6
Expand the "Tag setup" section
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7
Select on the "Use Google Tag Manager"
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8
Copy the "Conversion ID".
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9
Go to Client's Google Tag Manager Container https://tagmanager.google.com
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Click "Tags"
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Click "New".
Create New tag
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12
Click on "Untitled Tag".
Set a name of the tag.
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13
Click on "Tag Configuration" tab
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14
Click the "Search" icon.
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15
Click on the "Search" field.
Type google ads remarketing
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16
Click "Google Ads Remarketing"
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Click the "Conversion ID" field.
Paste the conversion id here.
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18
Click the "Conversion Label" field.
Enter the conversion label
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19
Click on "Triggering"
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20
Select the "All Pages"
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Click "Save"
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Click "Submit"
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Click "Publish"
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Click "Continue"
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25
See the "Version Summary"
Changes has been published and details for the tag created will show up here.
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26
Click "Close Screen"
Process is completed and this is how we configure remarketing tag in google tag manager
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