Instagram offers the option to hide like and view counts, allowing users to focus on content rather than popularity metrics. This feature can be applied to your own posts, either before or after sharing them, and also to the posts you see from other accounts. You'll typically find these settings within your profile's menu under "Like and share counts" or within "Advanced settings" when creating a new post. Hiding these counts can reduce the pressure associated with social media and promote a more positive user experience.